The Result

Over 6,500 poppies added to date to the interactive poppy memorial, commemorating war heroes from the Somme and beyond and helping Findmypast to cut through the noise and reach their target demographic of geneology hobbyists and history fans. The majoirty of people then went on to share their poppies with friends predominantly through Facebook helped to generate a huge additional social media reach for the campaign and a viral word-of-mouth spread.