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Heartbeat of the UK

Heartbeat of the UK

The Objective

What does love mean in a digital word? Dating industry giant wanted to find out so we were tasked with analysing the UK’s relationship with ‘love’ through social media.

The Approach

Heartbeat is a live visualisation of real-time tweets containing the word ‘love’.

Launched on 1 February 2016, the site uses uses Twitter’s Streaming APIs to analyse public tweets containing the word ‘love’ interpreting “love levels” to cause a digital animated heart to beat. The more loved up we feel as a nation, the bigger the heart will appear and faster it will beat.

The site for the first time reveals how overall interest in ‘love’ changes by time of the day, displaying a live heart rate monitor-style graph to track the hourly interest in love as well as the words most often associated with the word ‘love’ – all in real time.

The heartbeat enables you to watch the shifting emotions, opinions, and exclamations of some of the UK’s 13 million Twitter users. Location-enabled tweets containing the l-word are also plotted live on a map of the United Kingdom.

Go to UK Heartbeat

See more work


Interactive Maps and Data Visualisations

“Octophin Digital have been pivotal to our success helping us from ideation to final delivery.”

- eHarmony UK

We’re proud to have worked on some brilliant projects with a variety of organisations. Read about some of them below.