Working together with brand and design partners Designed by Awake, Octophin Digital lead an indepth discovery process to understand the brand and what inherent values make it unique. We then examined the current ‘free from’ marketplace, from brand names, colour schemes, fonts, packaging designs and brand values to understand where The Foods of Athenry fits and what would make its products and brand stand out to consumers. With the research done and a clear vision agreed, the logo and brand guidelines were developed and then rolled out across the website and other online platforms. Individual product pacakaging design is being redeveloped throughout 2017, starting with some exciting brand new products.