To create an online campaign which would build excitement and buzz online about a brand-new big cat exhibit at ZSL London Zoo - without being able to show the exhibit itself. It had to communicate the campaign’s three key messages:
Two new big cats in London
Brand new tiger exhibit opening
Only 300 Sumatran tigers left in the wild
Combine two of the internet’s favourite things: cats and maps, and Cat Map was born.
The standalone site was built on a customised and fully interactive map to which cat owners could add their own cat, including a name, photo and description - plotted exactly where it lives on a map of the world.
Cat-lovers can explore their local neighbourhoods for the, see the top-rated cats in the world, or filter by cat/kitten, male/female, and colouring of cat such as tabby, tortoiseshell or ginger.
In the centre was the Zoo with it’s own unique tiger icons - one for each of the two Sumatran tigers who were moving into their new home.
17,000+ cats added
9 million PR reach including national & international press coverage (See Time Out, Metro Online, The Londonist, Wired and PR Examples)
Viral on social media all over the world
Interactive Maps and Data Visualisations
Angel Shark Sightings Interactive Map
#InTheThames Interactive Map