Interactive maps can tell a story in a totally different way from static text or video. Visualising complex data and information, plotting information geographically, showing changes over time, and allowing the user to filter and divide the data themselves are all ways interactive maps can help tell a brand, political party or community tell a story in an engaging way.
It’s also a great way to get the media to write about your company or campaign which include a much-sought after link back to your website with all of the SEO value that brings. Here’s a few unique ways interactive maps have made the news.
Remaking a Murderer
It’s not often that a TV series gets this many people talking. Is Steven Avery innocent or guilty of the violent crime the popular netflix show documented? We don’t know about that but there’s an interactive map to help you get the facts to make up your own mind. The Making a Murderer Google map - called ‘Remaking a murderer’ - lets you walk through all the details in the Steven Avery case with pop-up markers where things happened. It’s not only interactive but also collaborative - anyone can add new markers to the map.
IN or OUT?
A recent YouGov survey has polled people across Britain to discover difference in attitudes towards Europe. Created ahead of the “Brexit” referendum, the interactive map measures areas of the UK from “most eurosceptic” to “most europhile”, visually represented as a scale from a dark green to burgundy.
Read about it on the Daily Mail Online
A Nuclear World
In 1945 the first successful nuclear detonation took place in the deserts of New Mexico. Since then there have been over 2,000 nuclear detonations and now there’s an interactive map to display them all. Hit the video-style play button and watch the map move through time from the Trinity nuclear test in 1945 all the way to the present day. A simple colour-coded key allows you to distinguish between nuclear detonations which took place in combat, as part of weapon development, or the mysteriously named ‘Other’ category.
What does the internet love more than cats? Not much it turns out. Created as an online stunt back in 2013 to launch London Zoo’s new big cat exhibit Tiger Territory, the interactive map allows you to add your own cat to a world map of fluffy felines. A viral success, the map was covered by news outlets all over the world and accumulated over 17,000 cats from Tottenham to Taiwan in a matter of days. It also drove home a serious conservation message - compared to the number of pet cats uploaded by proud owners there are only 300 of their big cat counterparts - the Sumatran tiger - remaining in the wild.
A Harassment Map of London
The Women’s Equality Party, one of Britain’s newest political parties, are planning a head-turning stunt to bring attention to street harassment and domestic violence. Londoners can tweet with their GPS location enabled to add their pin to the live map which will be displayed on a digital billboard somewhere in central London.
World’s weirdest species mapped for the first time
EDGE - which stands for evolutionarily distinct and globally endangered - was created by the Zoological Society of London to identify and protect the world’s genetically unique and endangered species. It is comprised of animals you will probably know and love, such as the giant panda to the lesser-known weird and wonderful creatures such as the pangolin, a scaled tree-climbing mammal and one of the most illegally trafficked species in the world. The map let’s you see where they live for the very first time and is a crucial conservation and public engagement tool.
London’s public execution hot spots
The interactive map made from Historic UK shows the exact locations historians have identified as popular public execution spots in London. The death penalty might no longer exist in this country but the map is a reminder of the city’s dark past when there were over 200 crimes where death was the punishment.
Think your website or campaign could be even more amazing with a bespoke interactive map? Get in touch on firstname.lastname@example.org.